Maybe you’re happy that a only small group of friends sees your cat pictures or short comments. But your public content deserves to be seen by a wider audience, right? Some things you want the world to see.
When you want to share with the world, your articles, reflections, photos, and links should all be easily available to anyone who wants to see them.
Here are some reasons why it’s not advisable to post your public content to Facebook, along with suggestions about what to do.
1. Not everybody can see it. While on the one hand, Facebook privacy has more holes than Nashville has would-be country stars, there are barriers around the service that keep many from accessing it. Not for nothing is Facebook called a walled garden.
Also, believe it or not, not everybody is on Facebook. And before long, another service will pop up that the crowd will race to join. And your content will be left behind even for them.
2. You limit how others can share it. I’ve often tried to share friends’ supposedly public posts made on Facebook, but privacy settings or the site’s walls prevent it. The settings are often arbitrary. Facebook frequently resets them. It tries to get people to sign up. Facebook often gets between you and your readers. Your message is thus kept from being spread through referrals and recommendations.
3. Other content drowns out your effort. Too much goes on on Facebook. There are groups and birthdays and pages and games. You have a hard time being seen there. Unless people scroll endlessly down their walls, your content will disappear in a matter of minutes or seconds.
4. And the biggie: Facebook jerks you around so that not everybody you hope reads your stuff actually sees your content. Facebook manipulates your account. They’re in for the big bucks, so they present—or hide—your posts and images in a way that best allows them to advertise and monetize your content.
What to do, then, so the world can be blessed by your wisdom?
1. Get a website. This is not the headache it once was. Get a WordPress blog or some proper set-up like Svbtle that allows you to share your content freely. For simplicity’ sake, options in number 5 below are also possible. Just make sure you’re able to export your content easily. After all, you should be the owner of your content.
2. If you share our biblical convictions, join us on The Fellowship Room or Christian Forum. The latter is very simple to use. Also join Matt Clifton’s The Wayfellow. These are all open to public reading and sharing.
3. Submit your material to Forthright Magazine, if it’s appropriate, observing of course the writer guidelines. Or maybe it’s a good fit for BrotherhoodNews.com. Publishing with third parties can bring your site new readers.
4. Share links to your public content, rather than the content itself, on Facebook, Twitter, Pinterest, Google+, and other social media. You may not want to abandon these completely. Make them work for you, instead of you working for them (without pay yet). Depending on your platform, it can often be done automatically.
5. Use open-source social media that doesn’t monetize and get between you and your readers. Good options abound: Libertree, Red Matrix, Friendica, Diaspora, etc. You can even host your own network. Some of these allow you to connect with Facebook and Twitter and could very well serve as your own spot on the web.
Facebook is a social medium that makes money for its creators. It fulfills its purpose marvelously well. It’s not so good for sharing your public content. For that, there are other and better platforms.